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How Technology Delivers Value Directly To Growers

May 1, 2019

No industry is more durable or has more permanence than agriculture and at Whipcord we understand the substantial value technology delivers. For those reasons, we intend to build our agriculture products with growers at the center, as we acknowledge their importance as stewards of the land. 

When we look across the entire technology eco-system, and specifically in the agtech space, we frequently see companies that are developing technology just for the sake of creating new technology. However, at Whipcord, we’re a company that builds our products right on the farm, for farmers. Our intent is to be a company durable enough to add profitability and sustainability to our customers farm operations throughout the coming decades, while also continuously evolving to serve their ever-changing needs.

By definition, farming is a very difficult business; youre buying retail and selling wholesale. Despite some growers trying to brand based on local or internal characteristics, most farms are subject to the global markets of commodity prices. Then, throw in asset intensity, interest rates, foreign exchange and geopolitical trade tensions in addition to operating in the field and things become very difficult! 

At Whipcord we have decades of farm experience, and so for us, it’s a moral obligation to make life easier and more profitable on the farm. It’s troubling to see suppliers be highly profitable and richly valued in a world of abundant food, while growers are challenged to make ends meet. 

First Pass in the Field 

Whipcord’s first product offering is the most natural and logical to help a grower: First Pass Route Optimization. With First Pass we offer growers the opportunity to reduce in-field miles by 5-7%, reducing fuel, equipment and labor expenses a commensurate amount. First Pass is a product that solves a universal need to growers that exists on every acre 


If you're a grower that's interested in using technology to increase value by boosting your bottom line, request a First Pass cost savings estimate today - no obligation. I'll talk to you directly about your farming needs and how to better utilize your equipment!


Topics: AgTech

Matt Coutts, Program Manager, Agriculture

Written by Matt Coutts, Program Manager, Agriculture

As the Program Manager, Agriculture, Matt brings the unique ability to connect technology directly to farmers. Matt graduated from the University of Saskatchewan with a Bachelor of Commerce in 2015 and joined Whipcord with First Pass Technologies. Matt is excited to be playing a key role in Whipcord’s expansion into the AgTech market.