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Meet a Whipcordian: Matt Coutts

February 20, 2019


Hi, I’m Matt Coutts, the Program ManagerAgriculture at Whipcord. I grew up in Kindersley, SK working on my family’s farm and am excited to continue my career in agriculture with WhipcordI was previously the CEO of First Pass Technologies and joined Whipcord in connection with the merger of First Pass into Whipcord. I’m very excited about bringing the strengths of the two companies together to advance our combined agriculture strategy! My experience growing up on a farm coupled with my education gives me the well-rounded knowledge and perspective of the industry to help drive Whipcord’s technology into agriculture. 

I’ve witnessed the evolution and growth of farms along with the new challenges that arise in an era of increased technology in farming. I’m passionate about bringing value to the agriculture sector including the opportunity to help farmers be more profitable, while also providing a larger economic and social good like the reduction of CO2 emissions from using First Pass. With this passion, I'm excited about contributing to the growth of Whipcords technologies and products in the agriculture sector, including bringing those technologies to farmers fields. 

Matt-DubasIn my spare time I enjoy spending time with my fiancée, exercising, reading books about business or biographies and playing hockey and tennis. An interesting fact about me is that I have a doppelgänger; the Maple Leafs' GM, Kyle Dubas! One thing this means is that people often yell at me on the street in Toronto!

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Matt Coutts, Program Manager, Agriculture

Written by Matt Coutts, Program Manager, Agriculture

As the Program Manager, Agriculture, Matt brings the unique ability to connect technology directly to farmers. Matt graduated from the University of Saskatchewan with a Bachelor of Commerce in 2015 and joined Whipcord with First Pass Technologies. Matt is excited to be playing a key role in Whipcord’s expansion into the AgTech market.

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